March 2012

Television Media And Demographics

It seems that within the past few decades, the media and entertainment industry has really worked on targeting interracial relationships. Initially I had not noticed it until my boyfriend pointed it out to me while we were watching television one day. I had never thought about how advertisements and the episodes of tv shows are cast to appeal to a certain demographic of people. The more I began to consider it and research about the subject, I discovered it was actually a fairly common action.

Is Julie Chen using Asian stereotypes to boost her popularity and her CBS talk show?

Chen is more fun this season, but is she also more offensive?

I ditched "The View" this year and became an ardent daily viewer of "The Talk."  I had a sinister reason: I wanted to watch it implode. I thought kicking off Holly Robinson Peete and Leah Remini was a bad decision and I wanted to watch the show fall apart. To my surprise, the show has been really fun this season. Aisha Tyler was a phenomenal replacement for Holly, and while Sheryl Underwood is annoying to watch and somewhat cartoonish, occasionally she has great moments of humor.

Furthermore, Julie Chen, formerly known as the Chenbot due to her very  formal and monotone TV presence, has come out of her shell!

She is much more likable and personable, even weaving tales from her family into the dialogue. She laughs and smiles more and is not above participating in skits and pranks on the show.

There's just one thing: she is using stereotypical Asian voices and broken dialect for humor, like when she says things like "ancient Chinese secret!" or mimics her mom talking at the dinner table. Once she referred to white men dating Asian women, remarking "Once you go Yellow, you never go back!." Cute ...but do we really want to refer to Asian people as "yellow."