Television Media And Demographics

Television Media And Demographics

It seems that within the past few decades, the media and entertainment industry has really worked on targeting interracial relationships. Initially I had not noticed it until my boyfriend pointed it out to me while we were watching television one day. I had never thought about how advertisements and the episodes of tv shows are cast to appeal to a certain demographic of people. The more I began to consider it and research about the subject, I discovered it was actually a fairly common action.



Think of commercials, movies, and television shows where you have seen couples walking together or sharing an intimate moment. There was a time in the past where you would only see couples of the same race together, whereas now you're able to see interracial relationships more often than ever before. Almost every television show tries to have people from a variety of races in order to show that they treat people equally and also to appeal to getting people from the associated demographics to start watching the show. Many companies follow the logic that if they depict interracial couples in their ads or series, it will make individuals who are in an interracial relationship feel more comfortable with watching the entertainment or considering their product.

Likewise, think of the amount of beauty and makeup commercials that you see on television on a daily basis. There was a time when many of these ads only strictly showcased Caucasian women; now many of the ads showcase Asian women, African American women, Hispanic women, and women who would be considered biracial. The entertainment, media, and advertisement industry holds a theory that if they depict a variety of races in their productions, you will be more interested in it because you will relate to one of the people that you saw.